Developing a blog on your website is one of the best ways to increase your ranking power in organic search results for key terms in your industry. In this article, we will take an in-depth look at some of the most important ranking factors for...

A Net Promoter Score (NPS) is designed to gather feedback from your existing customer base for your services rendered to generate more Google reviews for your business! The NPS is a way of measuring customer experience. You can use NPS to grow your...

Otter.ai is a California-based technology company that develops speech-to-text transcription applications using artificial intelligence and machine learning. Otter.ai was launched in January 2020.

Developing your personal brand often sounds a lot more difficult than the reality. All it takes is a consistent effort to maintain your public image. Your personal brand can take many forms; most people actually portray their personal brand every...

In this article we will explore the process of building an effective marketing strategy from the ground up. Whether you are a newer business owner, experienced entrepreneur, or part of a marketing team, it never hurts to review the fundamentals of...

What is Sales Automation? Sales automation tools have revolutionized the way that businesses keep in touch with their clients and customers. Maintaining a relationship with your leads is the best way to stay top-of-mind until they are ready to...

Thanks to the numerous advancements in technology, the world is as fast-paced as ever. This rapidly growing landscape ramps up the competitive side of every business, which means it pays to be up-to-date with the latest trends or else you might not...

HubSpot is one of the world’s best known providers of CRM and marketing automation. Their industry leading reputation is well deserved, stemming from their innovative use of inbound marketing. As an agency committed to this approach, Loop Marketing

Have you been thinking about updating your website, or worse yet, don’t even have one yet? Let us give you a few reasons why you should stop wondering, and take action on bringing your website up to date for 2020.

Elements of a Brand Your business requires an identity. As owner, you are an integral part of establishing this identity. This requires you to focus on brand strategy then letting people know who you are with your marketing strategy. Here are all of...